The Gallicoop turkey processing company has been present on the national market for 23 years and as a determinative company of the poultry industry it was a market leader in 2012 too. In 2009 the company, on the occasion of its 20th anniversary, has held a press event in order to inform the most important representatives of the national press of their past milestones, significant events, present position and future plans. At this time the company has developed a good relationship with journalists and has been improving it since then. In 2012, Gallicoop, with the help of MedMan, organized a factory visit solely for economic and professional journalists, after which in the year 2013 has set the goal of strengthening the product communication. MedMan has organized a gastro-show so that editors of women- and gastro magazines and papers can get to know the products, their usage and consumption possibilities along with the management of the company during a free conversation and common cooking. It was important to have emphasis on the reform meals with the direction of Chef István Kiripolszki “to dust off the turkey recipes”. On the event our photography and filming professional Zsófi was taking photographs.